What do you say when someone asks you what you do? Does it paralyze you? Do you freeze up then bumble around trying to come up with the right thing to say and end up looking like you don’t know what you are talking about?
Do you throw up a multitude of facts, ingredients, company jargon and unwanted information all over the person, leaving them with the desire that they wish they had never asked?
I’ve done all the above more times than I want to admit!
The other day I was at my BNI meeting. We split up into smaller groups to talk about our target markets and I noticed 2 people sitting off to the side in, what looked like, a private huddle. Since one of the 2 was my guest and since I hadn’t found the right group yet, I eased over to the pair and asked if they were having their own private power team. The conversation was basically about attracting business to us by advertising “ME”. In other words, when we give our 30 second elevator speech what are we saying? What should we be saying? Most of our colleagues that morning had said something to the effect of:
“I work for bla-bla company.” or “I have bla-bla product.”
Does that excite you? How does that make you feel? What does it make you think?
I woke up this morning very early thinking about this conversation and how I wanted to revamp my elevator speech. When I got on the computer cruising around I somehow landed on one of Doug Firebaugh‘s websites. I stopped by and watched one of his 2 min. videos and low and behold! He was talking about the elevator speech and just reiterated the conversation from the day before!
In a nutshell, an elevator speech should give a solution to a problem, give information, or give an answer.
If you are new to creating an elevator speech, you might want to start with the simple words, “I help people …”
~who have migraines find a healthy solution without the negative side-effects of prescription medicine.
OR “I teach people …”
~ how to increase their business through referral and appreciation marketing.
For more good ideas of an elevator speech you might want to check out this article of Dos and Don’ts.
It’s good to develop several for different situations. By first listening carefully to the person who is asking you what you do, you will then be able to choose the appropriate elevator speech from your arsenal.
To Your Success!