No matter what your company is, no matter how in love you are with your product, if you don’t have a clear “why”, the chances of you lasting in network marketing are not very high. Your why is the BIG reason that will keep you going when the going gets rough. Your Why is what gives you the real “staying power”. Your real Why is never about money. Your driving factor is much bigger than money.
You see, knowing your “why” can help you to avoid bad decisions as well as give you a true “sticktuitiveness”.
You must have a compelling enough why. What do you want to do? Write it down. Keep drilling down to the emotion. I’ve heard it said, “You need the why that makes you cry.”
Here is how Robert and Kim Kiyosaki say in their new book. The Business Of The 21st Century.
“What is important enough to you that you’ll make the time and devote the effort to building a business that generates its own income, and then use that income to build wealth that will take care of you for the rest of your life? Because if you don’t identify what that is, it’s just not going to happen.”
Here’s the thing. If you don’t have a compelling enough Why written out clearly, yes I mean written down on paper, you will lose sight of why you are doing this and the first little bump in the road, the first “no” could shut you down.
So take a few moments or however long you need. Really think about it. Why do you want to have a home-based business? Once you have it written down, put it in a place where you will read it daily.
Don’t put off this important first step. It could mean the difference between failure and success in your network marketing business! For more in depth help on your why, grab a copy of the “5 Lessons For A Successful Home Business” up on the right!
To Your Success!
P.S. One of my whys is right on this page. Can you guess what it is? In the banner picture at the top of my blog is a picture of my oldest son and me at the beach in Florida. One of my whys is to take our whole family on exciting vacations at least once a year, all expenses paid.